Real Lawyers Have Blogs

By Kevin O'Keefe

Latest from Real Lawyers Have Blogs

Sat down Tuesday evening to review the “2025 State of Digital & Content Marketing” from Greentarget, a public relations firm focused on the communications needs of business-to-business organizations, in many cases the leading law firms and The Zeughauser Group, a management and consulting working with Global 25 law firm chairs, general counsel, and leading law firm

Following my recent video on LinkedIn and Facebook discussing the distinction between blog publications and articles authored by lawyers, a viewer inquired about my perspective on whether a blog should function as an independent site or be integrated within a law firm’s website.

Here’s my quick take—four reasons why legal blogs are more effective when independent.

  • Authority & Visibility
    • A
  • Sunday evening, OpenAI launched ‘deep research’ in ChatGPT, that conducts multi-step research on the internet for complex tasks. It accomplishes in minutes what would take a human many hours.

    From OpenAI,

    …[Yo]u give it a prompt, and ChatGPT will find, analyze, and synthesize hundreds of online sources to create a comprehensive report at the level of a research analyst. Powered

    My friend, Bob Ambrogi’s influence in the legal industry spans decades, evolving alongside legal media itself. 

    As the editor-in-chief of The National Law Journal and editorial director at ALM, Ambrogi was a leading voice in legal journalism. Before his time at ALM, he was the founding editor of the national newspaper Lawyers USA and editor-in-chief of the flagship publication Massachusetts

    I was struck reading a piece by veteran marketing consultant and previous major law firm CMO, Deborah Farone identifying the traits of a successful law firm rainmaker. 

    The traits Farone identified for rainmakers closely align with the traits of a successful legal blogger. This makes sense, as blogging is not just about content, search rankings, or traffic. It’s about building

    For too long, legal research companies have relied on resources such as law reviews, law journals, treatises and legal periodicals as their leading source of information beyond primary law. 

    While these publications have their place in more of an academic and theory context, they fall short in addressing the practical, real-time needs of legal professionals and corporate counsel—particularly in today’s