Yesterday I shared how AI can assist writers, including legal bloggers. So much so that society can benefit from the byproduct of their writing.

More valuable insight and information on more legal niches from more trusted sources.

Today, we hear about the flip side in an article by Robert Milllard in The Wall Street Journal.

AI is flooding the net with low-quality spam-like content.

Publishers such as Jennifer Stevens who publishes a retirement magazine spends more and more time filtering out pitches that are little more than junk.

More than one piece of content at a time, we’re seeing a proliferation of fake news websites fueled by AI.

In early May, the news site rating company NewsGuard found 49 fake news websites that were using AI to generate content. By the end of June, the tally had hit 277, according to Gordon Crovitz, the company’s co-founder.

YouTube is seeing a surge in videos promoting questionable schemes involving AI generated content.

It’s tech causing the problem – and technology trying to solve it.

Google is striving to protect its search results from spam and manipulation and tools are being developed by companies to manage and block non-compliant authors.

What’s this all have to do with lawyers and legal bloggers?

Lots. A significant number of lawyers and law firms use less than skilled content writers to produce content for no other purpose than search results. Content to them, rather than of value to society, is solely for SEO.

It’s highly likely we’ll these same lawyers and law firms hire companies to generate AI produced content for them, and measure the results by web traffic versus quality content.

I see thousands of lawyers using AI as a tool to assist them in their writing. Good content of value to society.

There’s always going to be bad actors using valuable tools.. Fortunately, we’re going to see some good actors, in many lawyers and law firms.