TikTok for lawyers? Yes, it’s true.
Over morning coffee the last week or two, I’ve been “watching” TikTok if that’s what you call it doing on TikTok.
By marking who and what I want to follow, I am finding lawyers sharing legal informaton. A lot more too.
Found one of the largest legal publishers in the country, and by far and away the biggest covering the Supreme Court. SCOTUSblog, with over 200,000 followers on TikTok.
Carolyn Elefant, a solo energy lawyer in DC is on TikTok each morning with her legal videos, with a “bit of a quip.”
Carolyn is getting better and better with the graphics, voice overs and music.
She has over a thousand followers. And followers are influencers on TikTok. Your name is likely to spread on TikTok and across the net – like here.
I am seeing a Dallas divorce lawyer on every morning. Short and to the point information on various aspects of family law.
Only a few months ago, some of my kids took me out for my birthday.
My daughter, Molly, a strategic account manager for Microsoft working with leading brands on their Internet presence, said LexBlog, Inc. needed to demonstrate more fun in its brand.
She suggested TikTok. Her husband, David Cuthbert, who’s worked in business development roles in tech companies, including at LexBlog, backed her up. As did my daughter Ainsley, who works in business development and sales at Amazon.
Of course, I thought they were nuts. Especially when it came to the legal profession and the type of customers we have, many being large law firms.
I no longer think they are crazy.
TikTok has over a billion monthly users. That’s a third of Facebook, half of YouTube and close to the size of Instagram. Numbers generated in a short period of time.
Not sure I’ll rename my blog, Real Lawyers Use TikTok, but I am going to continue to watch legal on TikTok and begin to experiment with TikTok in the near future.
People like Carolyn Elefant and Amy Howe and Tom Goldstein, the founders of SCOTUSblog, are no fools when it comes to leveraging the Internet. They were among the first lawyers to blog and use social media.