I’ve been on the road interviewing successful law bloggers the last couple weeks and I’ll continue with more at the end of this week.

I’ll start to post the interviews on a LexBlog YouTube Channel and here on my blog within the next week.

By successful law blogger, I’m referring to lawyers who have built a tremendous reputation as a trusted advisor and thought leader, while at the same time establishing relationships with clients, prospective clients and influencers.

In many cases, blogging has literally been a life changing event for the lawyer.

I walk away from the interviews inspired by what the lawyers have done – all by virtue of the Internet democratizing publishing and business development for the little guy – whether a solo lawyer or a lawyer in a major law firm.

Never until the Internet could a lawyer launch a publication on a niche for which they have a passion. And for the publication to attract an audience of highly interested readers.

Flying back from DC Tuesday night, I was struck that the lawyers I have talked with and will continue to talk with have a blog publication. Publication in the sense of a digital magazine with a name on a separate domain away from the law firm website.

I have yet to interview lawyers who publish blog content in a website.

Admittedly, many of the lawyers I am going to be talking to are LexBlog platform customers and have followed our counsel on publishing, but I am not familiar with life changing blogs published as content in a website.

I understand for many lawyers content is a traffic generation tool to get people to look at information about the lawyer or the firm – the replacement of advertising or brochures of years past. Nothing wrong with that, it’s just different than publishing a niche publication to achieve the status of a lawyer’s lawyer.

LexBlog does aggregate and curate blog posts published on a website – at no cost to the lawyer or the firm. Such work represents excellent insight and commentary. We want to shine a light a light on such lawyers and their work.

I wonder though if the lawyers publishing these posts would achieve much more if they were publishing an independent publication.

Think about it. Lawyers billing hundreds of dollars an hour getting a thirty or forty percent return as compared to publishing an independent publication represents a tremendous loss – in time and money.

Unfortunately, discussing blogs inside websites and outside websites is like talking religion. I am ready to hear I am nuts, often from folks with a vested interest in growing web traffic, versus a name.

I share my comments now as I seek to help more lawyers understand the power of legal blogging. To inspire lawyers to learn from the path other lawyers have taken on legal blogging and the success those lawyers have experienced.

I share my comments and do these interviews because I care deeply about lawyers. It has never been easier to establish a reputation as a leading lawyer and to generate a book of business than it is today.

I want lawyers to take advantage of this opportunity by doing things the right way.

That’s why I ask are law blogs inside a website failing lawyers? Are such blogs holding lawyers back?

Are there Hilary Bricken’s, Staci Riordan’s, Tonya Forsheit’s, Allison Rowe’s, Michelle Mae O’Neil’s, Daniel Schwartz’ and Jeff Nowak’s who blog not to create a publication and trusted advisor status but to publish content in a website for traffic who have achieved the heights these lawyers have from blogging? Who have had a life changing event from blogging?

Is changing your life through legal blogging too lofty a goal? I didn’t see why.

None of the lawyers I mention above are a superwoman or a superman.

They are lawyers just like you who made a decision to take things to a new level and to chase a dream for themselves and, in many cases, for their families.

It can be be done.