I am off to Boston for the College of Law Practice Management (COLPM) event on Friday evening, the Legal Marketing Association (LMA) Conference on Thursday and Friday and to meet with a few Boston folks before heading home on Saturday – hopefully before the nor’easter they’re predicting to hit Boston this weekend.

I don’t know much about COLPM, other than folks appear to like to dress up in Tuxedos and fine dresses for pictures to be shared on social media. I’ll confess I turned my tuxedo in after my wedding thirty-sum years ago.

Seriously though, I was asked to join COLPM by my friend and long standing LexBlog customer, Patrick Lamb, who is one of the real forces in innovation and change in the delivery of legal services. When Pat says COLPM members can be agents of change in the business of the law, I am all ears.

In addition COLPM members include some real fine people, many I know and others I’ll have the privilege of getting to know. Their Futures Conference on Thursday will involve some talented professionals presenting and discussing cybersecurity in large law and corporations.

LMA is really taking things to a new level for its members and members of the legal marketing/business development professionals as a whole

Regional topic specific conferences provide outstanding educational opportunities as well as an opportunity for passionate, experienced and caring professionals to raise their profiles through presenting.

Legal marketing professionals may have been perceived by many law firms as not integral to the executive leadership, but no longer.

The business of law and the manner in which legal services are delivered are rapidly changing. Marketers and business development professionals, which by their nature are looking outward, are key to stragetic planning for law firms.

LMA plays a key role in educating legal marketing professionals in what they need to know in playing leadership roles and how to navigate what can only described as dysfunctional management structures at many law firms.

Legal marketing is also not an easy field and change at firms effecting one’s position and employment can happen in a minute. Building a name and relationships through present and networking at the growing number of LMA events is important.

Bottom line, for LexBlog and I, it’s all about relationships in the legal business, and any business. Getting to Boston gives me the ability to spend time with friends in the industry and to make new friends.

It’s the relationships with friends in the business which empowers LexBlog in evangelizing the importance of improving access to legal services through blogging and in recruiting law firm members to our growing global legal blogging community.

Though paying for a room during the World Series ate into into my budget for buying beers and dinners for folks.

Please do let me know if you are in Boston and would like to get together to talk busines or for for pleasure. You van email me at kevin@lexblog.com, text/call me at 206-321-3627 or reach me on social media.