From 28-year-old journalist, Mickey Djuric, last week on launching the community news site, Daily Jaw, in Moose Jaw, Saskatchewan last week:

I’m part of the generation that made Google popular. We made Twitter a news platform. We are the reason Facebook is succesful. So I feel confident in my ability to publish online.

As reported by CBC News, Djuric was a Moose Jaw Times Herald reporter who resigned in 2015 over the paper’s refusal to publish a video she had shot. The video showed a Saskatchewan MP using what she thought was vulgar language in describing a political candidate.

But Djuric felt an affinity for Moose Jaw and a desire to return “home,” especially with the closing of  the Moose Jaw Times-Herald which closed down after 128 years.

I have always felt a sense of responsibility toward this city to do good journalism, and that’s really what inspired me to come back.

Djuric sees small communities “under-served and under-reported” by journalism.

I’m hoping to change that. I’m hoping to bring more clarity when it comes to news, and what’s fact and what’s not.

Boy, Djuric sounds a lot like many young lawyers.

  • Grew up with the Internet and been part of the rise of social media while in college and law school.
  • A desire to return home.
  • A senses of responsibility to serve others.
  • A desire to escape the traditional.

One big way to serve others as a young lawyer is to start a niche focused law blog. Maybe it’s a focus on an area of the law with a community. Maybe it’s a more focused niche with a state or national focus.

Long time legal journalist and now editor=in-chief of LexBlog, Bob Ambrogi, regularly talks about the decline of legal reporting with coverage being but a fraction of what it was. Ambrogi sees law blogs as being the most vibrant form of legal reporting and commentary.

As I discussed yesrday with Greg Lambert, Chief Knowledge Services Officer for Jackson Walker, there are so many locales and subjects going unserved with regard to legal news and information. Places there is no blog on any number of areas of law.

Want to serve, fill a void and make difference? Find your passion and local and get after it blogging.

Unlike Djuric, as a lawyer you don’t have to worry about funding your jpournalism. Niche law blogging builds a name and relationships, the linchpins of developing business for good lawyers.

Like Djuric, put immediate return (in her case it’s advertising) on the backburner to focus on building a brand.

I think it’s important for me first to develop who we are as a brand and that we will stand for good journalism, that our journalism will be straight-up honest and it will not be fluffy,

You’ll not be a journalist reporting daily, but you will be making the law more accessible to people by posting to your blog two to four times a month.

Djuric believes we’re going to see more independent journalism models popping up in Canada. I believe we’re going to see a lot of niche law blogs popping up across Canada and the U.S. – my guess is Ambrogi would agree.