The tool to launch later this year would enable users to view 10 articles from a publisher for free. Users would then be prompted to go to the publisher’s site to sign up for a subscription.
Facebook isn’t operating a subscription service ala Apple, which takes up to 30 percent of monthly subscription revenue, it’s merely creating a paywall associated with its Instant Articles feature.
News veteran, Campbell Brown, which Facebook hired earlier this year to Lead new partnerships makes a pretty strong statement on behalf of news publishers.
Quality journalism costs money to produce, and we want to make sure it can thrive on Facebook. As part of our test to allow publishers in Instant Articles to implement a paywall, they will link to their own websites to process subscriptions and keep 100% of the revenue.
As lawyers and law firms you aren’t selling subscription based publications, Facebook’s new tool does not apply to you.
But you are publishing legal news, insight and commentary to raise your stature and nurture relations. The message you should take is that your publishing can and should be openly and freely distributed for reading and consumption across the net.
Holding onto your publishing and wanting everyone to come to your website to read your publishing makes no sense. Get it out there and make it easy to consume where people are.
Your audience isn’t spending their time mingling around your website anymore than all of the potential readers of the New York Times, Washington Post or Wall Street Journal are spending their time hanging around their websites.
These publications know many, if not most, readers are out on social networks. That’s why they’ll get their get their publishing out on the social networks for viewing — and just as importantly, for social sharing.
Sure, create your core publications on their own sites, but look to deliver your publishing, preferably at no cost to you, to other outlets and networks online.