I’ll be attending the NABE (National Association of Bar Executives) Communications Section Workshop (pdf) in Savannah this week.

If you’re not familiar with NABE, it’s the only organization of its kind providing professional development and networking opportunities to bar associations across the country. Founded in 1941 to serve the management staff of bar associations and law-related organizations, NABE’s mission is to enhance the skills and enrich the careers of bar association professionals.

The Communications Section is comprised of communications, marketing, public relations and publishing professionals getting the word out about what their bar organization is doing and how that impacts society. Not easy to begin with, let alone in this day of social media.

A number of folks including John Sirman, Legal Counsel for the State Bar of Texas, and Ed Walters, CEO of Fastcase, encouraged me to attend one of the NABE Communications Section workshops. So I am looking forward to meeting folks and sharing ideas I have on how they might better use social media, including blogging.

There’s a great group of presenters Wednesday through Friday. I present on Thursday morning on “Developing a Sensible Social Media Strategy.”

  • Identifying your goals
  • Identifying your audience
  • Engaging your audience
  • Creating raving fans who will carry your message
  • Leveraging your team and association members
  • Creative use of the mediums – blogging, Twitter, Facebook and LinkedIn
  • Measuring results the right way

Think social media doesn’t allow you to meet the people you’d love to meet and to get the opportunities to speak at the conferences at which you’d love to speak?

My presenting in Savannah came as a result of my tweeting at The Bar Association of San Francisco (@sfbar) while walking down the streets of San Francisco asking if they met wacky CEO’s of legal publishing software companies while they were in town. I was told sure thing and to stop by right then. A discussion ensued on, among other things, getting me to present at NABE.

Look forward to warmth and sun of a few days in what I hear is a beautiful city. I get in tomorrow evening.